Date of Award
Fall 12-1-2014
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Educational Leadership
Abstract
The purposes of the study included examining how four-year institutions of higher education define student success, measuring student success, and examining how words associated with student success were used to appeal to people interested in college degree attainment. Information from the Carnegie Classification of Institutions of Higher Education was used to obtain a sample of 30 academic institutions with similar attributes to Indiana State University. Websites from Academic Affairs, Office of the President, and Student Affairs were examined for mentions of student success. Burke’s work with rhetorical appeals and the dramatistic pentad was used to analyze and interpret the mentions of student success. Student success was not clearly defined or measured at the institutions sampled for the study. Figures of speech were used on college and university websites that created the impression of a parental environment in relation to the lives of college students.
Recommended Citation
Baker, Michael J., "Defining Student Success and Identifying the Rhetorical Appeals That Colleges and Universities Use to Engage Students in the Pursuit of Higher Education Degrees" (2014). All-Inclusive List of Electronic Theses and Dissertations. 191.
https://scholars.indianastate.edu/etds/191
Included in
Ancient, Medieval, Renaissance and Baroque Art and Architecture Commons, History of Religions of Eastern Origins Commons, History of Religions of Western Origin Commons, History of Science, Technology, and Medicine Commons, History of the Pacific Islands Commons, Literature in English, Anglophone outside British Isles and North America Commons, Literature in English, North America, Ethnic and Cultural Minority Commons, Logic and Foundations of Mathematics Commons, Other French and Francophone Language and Literature Commons, Other History of Art, Architecture, and Archaeology Commons, Other Rhetoric and Composition Commons, Religious Thought, Theology and Philosophy of Religion Commons