Document Type

Article

Abstract

Sullivan County and Sullivan, IN identified a need to increase tourism to the county and incorporated city limits. Seven students in ECON351 were tasked with performing SWOT analyses of Sullivan County’s tourism industry and providing recommendations to improve tourism. Three dimensions of tourism were analyzed: Eco-Tourism, Entertainment, and Historical/Heritage. Recommendations for improving tourism centered on these three dimensions and included expanding trails and facilities, improving social media accounts, preservation and educational opportunities, billboard usage, and more.

Publication Date

Spring 8-3-2021

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